Join the Vancouver Design Community for their Build Actionable Personas – a workshop like no other to level up your product thinking!  Northeastern University Vancouver is proud to be the host sponsor of this event.

Product teams often don’t understand who they are creating or developing for as creating User Personas is a complex task that takes time and research. This workshop builds on the community’s experience developing impactful personas, we’ll share a methodology that helps personas work for you and your team.

This interactive workshop equips you with the skills to create powerful user personas – essential tools for designing user-centric experiences and crafting targeted marketing campaigns.

Through hands-on exercises and industry best practices, you’ll learn to:

• Gather user data and translate it into actionable insights.
• Develop realistic and relatable user personas.
• Leverage personas to inform design decisions and marketing strategies.

Leave with the confidence to:

• Design products and services that truly resonate with your target audience.
• Develop more effective research projects with a clear focus.
• Communicate user needs effectively across teams.